Building a Story Brand
by Donald Miller
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Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does.
The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches:
-the seven universal story points all humans respond to
-the real reason customers make purchases
-how to simplify a brand message so people understand and act on it
-how to create the most effective messaging for websites, brochures, and social media.
Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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