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Draws on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others to present a look at the state of Apple two years after the death of Steve Jobs and offer clues to its future.
"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products"--
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1
Haunted Empire: Apple after Steve Jobs
2015, HarperCollins Publishers
in English
0062128264 9780062128263
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2
Haunted Empire: Apple after Steve Jobs
2015, HarperCollins Publishers Limited
in English
000810817X 9780008108175
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3
Haunted empire: Apple after Steve Jobs
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
in English
0062128256 9780062128256
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4
Haunted Empire: Apple after Steve Jobs
2014, HarperCollins Publishers Limited
in English
0007479158 9780007479153
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Book Details
Table of Contents
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Includes bibliographical references and index.
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