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Edition | Availability |
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1
Media Studies: Texts, Institutions and Audiences
1999, Blackwell Publishing
paperback, hardcover
in English
0631200274 9780631200277
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Book Details
Table of Contents
Introduction.
Page ix
Part I.
Texts
1.
How the Media Communicate
Page 3
2.
Reading Media Images
Page 13
3.
Ideology
Page 29
4.
Representation
Page 39
5.
Genre
Page 57
6.
Narrative
Page 66
7.
Intertextuality
Page 80
Part II.
Institutions
8.
Approaches to Media Institutions
Page 91
9.
Public Service Broadcasting and the Market
Page 107
10.
Media Professionalism and Codes of Practice
Page 123
11.
Independent Media
Page 132
Part III.
Audiences
12.
Conceptualizing and Measuring Media Audiences
Page 147
13.
The Effects of the Media on Audience Groups
Page 156
14.
Contexts of Media Consumption
Page 168
15.
Minority AUdiences and the Media
Page 184
16.
New Technologies and Media Audiences
Page 194
17.
Media Consumption and Social Status
Page 203
18.
Public Participation in the 1990s
Page 215
Epilogue.
Research Methods in Media Studies
Page 227
Conclusion.
Page 239
Bibliography.
Page 242
Index.
Page 251
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