An edition of Targeted public relations
(1993)
Targeted public relations
how to get thousands of dollars of free publicity for your product, service, organization, or idea
1st ed.
by Robert W. Bly
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| Edition | Availability |
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1
Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for Your Product, Service, Organization, or Idea
July 1994, Owlet
Paperback
in English
080501974X 9780805019742
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2
Targeted public relations: how to get thousands of dollars of free publicity for your product, service, organization, or idea
1993, H. Holt
in English
- 1st ed.
0805019758 9780805019759
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Book Details
Table of Contents
An introduction to targeted public relations
ESI and RSI : the keys to a successful targeted public relations campaign
How to target your audience
Free information : the ultimate to PR offer
Using press releases to generate visibility and immediate response
Converting the planted feature story into a full-page direct response ad for your product or service
Speeches and presentations that bring you business
Seminars, demonstrations, and teaching : selling through education
Newsletters : keeping in touch with clients and customers
Radio and TV publicity : how to get famous quick
Preparing your media kit
Integrating targeted public relations with other promotions
Appendix: Sources and resources.
Edition Notes
Includes bibliographical references and index.
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| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
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