| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:207381181:1547 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:207381181:1547?format=raw |
LEADER: 01547cam a2200253 a 4500
001 92033432
003 DLC
005 19931221173658.7
008 920928s1993 nyu b 001 0 eng
010 $a 92033432
020 $a0805019758 (alk. paper) :$c$22.50
040 $aDLC$cDLC$dDLC
050 00 $aHD59$b.B58 1993
082 00 $a659.2$220
100 1 $aBly, Robert W.
245 10 $aTargeted public relations :$bhow to get thousands of dollars of free publicity for your product, service, organization, or idea /$cRobert W. Bly.
250 $a1st ed.
260 $aNew York :$bH. Holt,$c1993.
300 $axv, 334 p. ;$c21 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAn introduction to targeted public relations -- ESI and RSI : the keys to a successful targeted public relations campaign -- How to target your audience -- Free information : the ultimate to PR offer -- Using press releases to generate visibility and immediate response -- Converting the planted feature story into a full-page direct response ad for your product or service -- Speeches and presentations that bring you business -- Seminars, demonstrations, and teaching : selling through education -- Newsletters : keeping in touch with clients and customers -- Radio and TV publicity : how to get famous quick -- Preparing your media kit -- Integrating targeted public relations with other promotions -- Appendix: Sources and resources.
650 0 $aPublic relations.
650 0 $aIndustrial publicity.
650 0 $aAdvertising media planning.