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Edition | Availability |
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1
Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for Your Product, Service, Organization, or Idea
July 1994, Owlet
Paperback
in English
080501974X 9780805019742
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2
Targeted public relations: how to get thousands of dollars of free publicity for your product, service, organization, or idea
1993, H. Holt
in English
- 1st ed.
0805019758 9780805019759
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aaaa
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Book Details
Table of Contents
An introduction to targeted public relations
ESI and RSI : the keys to a successful targeted public relations campaign
How to target your audience
Free information : the ultimate to PR offer
Using press releases to generate visibility and immediate response
Converting the planted feature story into a full-page direct response ad for your product or service
Speeches and presentations that bring you business
Seminars, demonstrations, and teaching : selling through education
Newsletters : keeping in touch with clients and customers
Radio and TV publicity : how to get famous quick
Preparing your media kit
Integrating targeted public relations with other promotions
Appendix: Sources and resources.
Edition Notes
Includes bibliographical references and index.
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