An edition of Targeted public relations (1993)

Targeted public relations

how to get thousands of dollars of free publicity for your product, service, organization, or idea

1st ed.
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Last edited by MARC Bot
February 28, 2020 | History
An edition of Targeted public relations (1993)

Targeted public relations

how to get thousands of dollars of free publicity for your product, service, organization, or idea

1st ed.
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
H. Holt
Language
English
Pages
334

Buy this book

Previews available in: English

Book Details


Table of Contents

An introduction to targeted public relations
ESI and RSI : the keys to a successful targeted public relations campaign
How to target your audience
Free information : the ultimate to PR offer
Using press releases to generate visibility and immediate response
Converting the planted feature story into a full-page direct response ad for your product or service
Speeches and presentations that bring you business
Seminars, demonstrations, and teaching : selling through education
Newsletters : keeping in touch with clients and customers
Radio and TV publicity : how to get famous quick
Preparing your media kit
Integrating targeted public relations with other promotions
Appendix: Sources and resources.

Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
659.2
Library of Congress
HD59 .B58 1993, HD59.B58 1993

The Physical Object

Pagination
xv, 334 p. ;
Number of pages
334

ID Numbers

Open Library
OL1729114M
ISBN 10
0805019758
LCCN
92033432
OCLC/WorldCat
26806559
Library Thing
3184518
Goodreads
1350199

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History

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February 28, 2020 Edited by MARC Bot remove fake subjects
September 3, 2018 Edited by ImportBot import new book
July 14, 2017 Edited by Mek adding subject: Internet Archive Wishlist
January 31, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page