An edition of Mediawriting
(2012)
Mediawriting
print, broadcast, and public relations
4th ed.
by Wayne R. Whitaker
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Mediawriting: print, broadcast, and public relations
2012, Routledge
in English
- 4th ed.
0415891809 9780415891806
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Book Details
Published in
New York
Table of Contents
Preface: introduction to mediawriting
Communication theory and news values
Getting started: in the beginning is the lead
Legal considerations in media writing
Ethical decisions in writing and reporting
Basics of writing and editing
Basic news stories
Interviewing: gathering information from people
Research in communication
Using quotations and sources in news stories
Features: alternatives story types
Preparing broadcast copy
Reporting for radio and television
Writing and reporting in the new New media
Writing news releases
Writing for organizational media
Advocacy and speechwriting
Advertising copywriting
Afterword: communication, the future, and you.
Edition Notes
Includes bibliographical references and index.
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| July 23, 2022 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| July 11, 2012 | Created by LC Bot | import new book |