An edition of You are a brand!
(2010)
You are a brand!
how smart people brand themselves for business success
1st pbk. ed.
by Catherine Kaputa
- 4 Want to read
Share
×Close
Corporate icons, star athletes, entertainers--they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue's advertising executives and the nation's best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you.
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
You are a brand!: how smart people brand themselves for business success
2012, Nicholas Brealey Pub.
in English
- 2nd ed.
1857885805 9781857885804
|
zzzz
|
2
You are a brand!: how smart people brand themselves for business success
2010, Nicholas Brealey Pub.
in English
- 1st pbk. ed.
1857884507 9781857884500
|
aaaa
|
Book Details
Table of Contents
Take charge of your self-brand
Think different to become a brand apart
Search for the sweet spot where you and a market opportunity meet
Find a great self-brand strategy to get great results
Use the principles of visual identity to create a powerful self-brand package
Tap into the power of symbols, logos, and design to imprint your brand identity
Harness the power of names, signature words, and phrases to lock in your message
Learn to speak for effect, not just facts
Build a wide network of contacts and associates
Think in terms of emotional engagement with your key target markets
Become a little bit famous
Develop an action plan that gets you all the way from A to Z.
Edition Notes
Includes bibliographical references (pages 199-201) and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists
See All
| August 21, 2021 | Edited by MARC Bot | import existing book |
| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
| July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
| May 9, 2012 | Created by LC Bot | import new book |