An edition of Why customers do what they do (2005)

Why customers do what they do

who they are, why they buy, and how you can anticipate their every move

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Last edited by ImportBot
August 1, 2020 | History
An edition of Why customers do what they do (2005)

Why customers do what they do

who they are, why they buy, and how you can anticipate their every move

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
184

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Previews available in: English

Edition Availability
Cover of: Why customers do what they do
Cover of: Why customers do what they do
Cover of: Why Customers Do What They Do
Why Customers Do What They Do
October 26, 2005, McGraw-Hill
Hardcover in English - 1 edition

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Book Details


Table of Contents

Connecting with a moving target
Do you BOGO?
We finally got a piece of the pie
Formulating your value equation
The thinning middle
The supersizing of America
Did you just call me ma'am?
The five E's of marketing
Marketing strategies for the future
An action plan for fulfilling customer aspirations.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .C64 2006

The Physical Object

Pagination
vii, 184 p. :
Number of pages
184

ID Numbers

Open Library
OL24931170M
Internet Archive
whycustomersdowh00cohe
ISBN 10
0071460365
ISBN 13
9780071460361
LCCN
2006297414
OCLC/WorldCat
62472014

Source records

Internet Archive item record

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History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
March 2, 2020 Edited by MARC Bot remove fake subjects
October 8, 2017 Edited by MARC Bot merge duplicate works of 'Why customers do what they do'
October 14, 2011 Edited by EdwardBot remove duplicate authors
August 5, 2011 Created by ImportBot import new book