Cover of: Why customers do what they do | Marshal Cohen

Why customers do what they do

who they are, why they buy, and how you can anticipate their every move

Published by McGraw-Hill in New York .
Written in English.

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Table of Contents

Connecting with a moving target
Do you BOGO?
We finally got a piece of the pie
Formulating your value equation
The thinning middle
The supersizing of America
Did you just call me ma'am?
The five E's of marketing
Marketing strategies for the future
An action plan for fulfilling customer

Edition Notes

Includes index

The Physical Object

Pagination
vii, 184 p. :
Number of pages
184

ID Numbers

Open Library
OL17190806M
Internet Archive
whycustomersdowh00cohe
ISBN 10
0071460365
Library Thing
3949168
Goodreads
4517105
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History

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October 8, 2017 Edited by Clean Up Bot merge duplicate works of 'Why customers do what they do'
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
April 22, 2011 Edited by ImportBot Added new cover
April 22, 2011 Edited by ImportBot Found a matching record from Internet Archive .
September 27, 2008 Created by ImportBot Initial record created, from Miami University of Ohio MARC record.