An edition of The new influencers
(2007)
The new influencers
a marketer's guide to the new social media
by Paul Gillin
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| Edition | Availability |
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1
The new influencers: a marketer's guide to the new social media
2007, Quill Driver Books/Word Dancer Press
in English
1884956653 9781884956652
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Book Details
Table of Contents
Foreword --
Acknowledgments --
Introduction --
How to use this book -- -- 1. The
origins of social media -- -- 2.
From chaos, structure -- -- 3.
Enthusiasts --
Influencer profile - the gadget king - -- 4.
Measures of influence -- -- 5.
Corporate conversations --
Influencer profile - the corporate renegade -- -- 6.
Small is beautiful -- -- 7.
Putting "public" back into public relations --
Influencer profile - the marketer -- -- 8. The
talkers --
Influencer profile -- the sound man -- -- 9.
Tools of the trade --
Influencer profile - the toolmaker -- -- 10.
Going viral --
Influencer profile - the guerilla -- -- 11.
Next steps --
Appendix A : The numbers --
Appendix B : Leveraging technology --
Glossary --
Index --
About the author.
Edition Notes
Includes bibliographical references and index.
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| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 21, 2017 | Edited by Mek | adding subject: In library |
| July 8, 2011 | Created by ImportBot | import new book |