An edition of Flipped (2010)

Flipped

how bottom-up co-creation is replacing top-down innovation

Flipped
John Winsor, John Winsor
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today


Buy this book

Last edited by ImportBot
December 4, 2010 | History
An edition of Flipped (2010)

Flipped

how bottom-up co-creation is replacing top-down innovation

"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher.

Publish Date
Publisher
B2 Books
Language
English

Buy this book

Edition Availability
Cover of: Flipped
Flipped: how bottom-up co-creation is replacing top-down innovation
2010, B2 Books
in English

Add another edition?

Book Details


Table of Contents

Co-creating from the bottom-up
Step one: focus on key voices
Step two: get the story
Step three: listen
Step four: find inspiration
Step five: hone your intuition
Step six: find the center of gravity
Step seven: tell the story.

Edition Notes

Rev. ed. of: Beyond the brand : why engaging the right customers is essential to winning in business. 2004

Published in
Chicago

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.15 .W565 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24492510M
ISBN 10
1932841482
ISBN 13
9781932841480
LCCN
2010002392

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
December 4, 2010 Created by ImportBot initial import