An edition of Flipped
(2010)
Flipped
how bottom-up co-creation is replacing top-down innovation
by John Winsor
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"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher.
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Flipped: how bottom-up co-creation is replacing top-down innovation
2010, B2 Books
in English
1932841482 9781932841480
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Book Details
Table of Contents
Co-creating from the bottom-up
Step one: focus on key voices
Step two: get the story
Step three: listen
Step four: find inspiration
Step five: hone your intuition
Step six: find the center of gravity
Step seven: tell the story.
Edition Notes
Rev. ed. of: Beyond the brand : why engaging the right customers is essential to winning in business. 2004
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| December 4, 2010 | Created by ImportBot | initial import |