| Record ID | marc_loc_updates/v38.i37.records.utf8:12972414:1398 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i37.records.utf8:12972414:1398?format=raw |
LEADER: 01398cam a22003138a 4500
001 2010002392
003 DLC
005 20100910134525.0
008 100211s2010 ilu 000 0 eng
010 $a 2010002392
020 $a9781932841480 (pbk.)
020 $a1932841482 (pbk.)
040 $aDLC$cDLC
050 00 $aHF5415.15$b.W565 2010
082 00 $a658.8$222
100 1 $aWinsor, John,$d1959-
245 10 $aFlipped :$bhow bottom-up co-creation is replacing top-down innovation /$cJohn Winsor.
260 $aChicago :$bB2 Books,$cc2010.
263 $a1004
300 $ap. cm.
500 $aRev. ed. of: Beyond the brand : why engaging the right customers is essential to winning in business. 2004
505 0 $aCo-creating from the bottom-up -- Step one: focus on key voices -- Step two: get the story -- Step three: listen -- Step four: find inspiration -- Step five: hone your intuition -- Step six: find the center of gravity -- Step seven: tell the story.
520 $a"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher.
650 0 $aProduct management.
650 0 $aBrand loyalty.
650 0 $aDiffusion of innovations.
650 0 $aNew products.
650 0 $aMarketing.
700 1 $aWinsor, John,$d1959-$tBeyond the brand.