An edition of The myth of excellence: why great companies never try to be the best at everything
(2001)
The myth of excellence
why great companies never try to be the best at everything
1st ed.
by Frederick A. Crawford, Fred Crawford, and Ryan Mathews
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| Edition | Availability |
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1
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
May 27, 2003, Three Rivers Press
in English
0609810014 9780609810019
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2
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
June 26, 2001, Crown Business
in English
0609608207 9780609608203
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3
The myth of excellence: why great companies never try to be the best at everything
2001, Crown Business
- 1st ed.
0609608207 9780609608203
|
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Book Details
Table of Contents
Field notes from the commercial wilderness
The new model for consumer relevancy
Would I lie to you? : the overrated importance of lowest price
I can't get no satisfaction : service with a smile?
I still haven't found what I'm looking for : access, physical and psychological
Why "good" is good enough : choice and the issue of product bandwidth
Do you really get me? : the experience factor
Making consumer relevancy work
Supply-chain realities
Consumer relevancy and the future.
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| May 30, 2021 | Edited by Lisa | Merge works |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL15147360W |
| February 7, 2019 | Edited by MARC Bot | import existing book |
| May 6, 2010 | Created by WorkBot | new work for accessible book |