Cover of: The myth of excellence | Frederick A. Crawford

The myth of excellence

why great companies never try to be the best at everything

1st ed.

Published by Crown Business in New York .

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Table of Contents

Field notes from the commercial wilderness
The new model for consumer relevancy
Would I lie to you? : the overrated importance of lowest price
I can't get no satisfaction : service with a smile?
I still haven't found what I'm looking for : access, physical and psychological
Why "good" is good enough : choice and the issue of product bandwidth
Do you really get me? : the experience factor
Making consumer relevancy work
Supply-chain realities
Consumer relevancy and the future.

Edition Notes

Genre
Case studies., Cas, Études de.

Classifications

Dewey Decimal Class
658.8/34
Library of Congress
HF5415.2 .C76 2001

The Physical Object

Pagination
xviii, 251 p. :
Number of pages
251

ID Numbers

Open Library
OL24214904M
Internet Archive
mythofexcellence00craw
ISBN 10
0609608207
ISBN 13
9780609608203
LC Control Number
2001017344
OCLC/WorldCat
45828444
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History

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February 7, 2019 Edited by Clean Up Bot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
September 3, 2010 Edited by ImportBot Added new cover
May 6, 2010 Edited by WorkBot found a work
May 5, 2010 Created by ImportBot Initial record created, from Internet Archive item record.