An edition of Interactive marketing: revolution or rhetoric? (2010)

Interactive marketing

revolution or rhetoric?

by

Cover of: Interactive marketing by Christopher Miles, Christopher Miles
Not in Library

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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Interactive marketing: revolution or rhetoric? (2010)

Interactive marketing

revolution or rhetoric?

by

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Publish Date
Publisher
Routledge
Language
English
Pages
256

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Buy this book

Previews available in: English

Subjects

Interactive marketing, Marketing, Kommunikation, Marketing interactif, BUSINESS & ECONOMICS, Industries, Retailing
Edition Availability
Cover of: Interactive marketing
Interactive marketing: revolution or rhetoric?
2010, Routledge
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Interactive marketing
Interactive marketing: revolution or rhetoric?
2010, Routledge
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

The rhetoric of interactivity
The interactivity crisis and marketing discourse
A radical constructivist's marketing construction
The rendition of the consumer's voice
Customer communities and the grammar of control
The autism of relationship marketing
A recursive, invitational model of marketing interactivity.

Edition Notes

Includes bibliographical references and index.

Published in
New York
Series
Routledge interpretive marketing research -- 12

Classifications

Dewey Decimal Class
658.8/7
Library of Congress
HF5415.1264 .M55 2010, HF5415.1264, HF5415.1264 .M55 2010eb, HF5415.1264.M55 2010

The Physical Object

Pagination
p. cm.
Number of pages
256

ID Numbers

Open Library
OL24073959M
Internet Archive
interactivemarke00mile_583
ISBN 10
0415801710, 0203852079
ISBN 13
9780415801713, 9780203852071
LCCN
2009045446
OCLC/WorldCat
639219909, 465330259

Source records

Library of Congress MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
Internet Archive item record
marc_columbia MARC record
marc_columbia MARC record
Promise Item
Better World Books record

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History

Download catalog record: RDF / JSON
December 15, 2022 Edited by MARC Bot import existing book
July 1, 2019 Edited by MARC Bot import existing book
March 20, 2010 Created by WorkBot work found