An edition of Interactive marketing: revolution or rhetoric?
(2010)
Interactive marketing
revolution or rhetoric?
by Christopher Miles
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Book Details
Table of Contents
The rhetoric of interactivity
The interactivity crisis and marketing discourse
A radical constructivist's marketing construction
The rendition of the consumer's voice
Customer communities and the grammar of control
The autism of relationship marketing
A recursive, invitational model of marketing interactivity.
Edition Notes
Includes bibliographical references and index.
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History
- Created November 21, 2009
- 5 revisions
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| May 20, 2020 | Edited by CoverBot | Added new cover |
| July 28, 2014 | Edited by ImportBot | import new book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| March 20, 2010 | Edited by WorkBot | add editions to new work |
| November 21, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |