An edition of Interactive marketing: revolution or rhetoric?
(2010)
Interactive marketing
revolution or rhetoric?
by Christopher Miles
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Book Details
Table of Contents
The rhetoric of interactivity
The interactivity crisis and marketing discourse
A radical constructivist's marketing construction
The rendition of the consumer's voice
Customer communities and the grammar of control
The autism of relationship marketing
A recursive, invitational model of marketing interactivity.
Edition Notes
Includes bibliographical references and index.
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History
- Created March 6, 2010
- 11 revisions
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| September 17, 2024 | Edited by ImportBot | import existing book |
| January 15, 2023 | Edited by ImportBot | import existing book |
| December 25, 2022 | Edited by MARC Bot | import existing book |
| December 15, 2022 | Edited by MARC Bot | import existing book |
| March 6, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |