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Book Details
Table of Contents
The rhetoric of interactivity
The interactivity crisis and marketing discourse
A radical constructivist's marketing construction
The rendition of the consumer's voice
Customer communities and the grammar of control
The autism of relationship marketing
A recursive, invitational model of marketing interactivity.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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Feedback?December 15, 2022 | Edited by MARC Bot | import existing book |
July 1, 2019 | Edited by MARC Bot | import existing book |
March 20, 2010 | Created by WorkBot | work found |