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Michael Eisner-chairman and CEO of the Walt Disney Company-is among the entertainment industry's most dynamic and creative leaders. Like Lee Iacocca and Bill Gates, Eisner is a brilliant executive who has led a company from marginality to market dominance. With candor and insight, Eisner describes his successes, his well-publicized failures, and the personality struggles he has faced. As he does so, we learn the principles that have guided his career: Suggesting the impossible extends the possible; good creative instincts are meaningless unless you act on them; success tends to make you forget what made you successful in the first place; find out the bad news first-the good news rarely requires immediate action; the key to any creative venture is the idea-the basic concept stripped of any other considerations-everything else is secondary. As Barry Diller, chairman and CEO, USA Networks, Inc said: If you want to understand-really understand-how to succeed in business, buy this book and read every word.
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Previews available in: English
Subjects
Chief executive officers, Business, Walt Disney Company, Nonfiction, Biography, History, Motion pictures, Walt Disney Productions, Reorganization, Success, Industrial management, study and teaching, Eisner, michael, 1942-, Executives, Motion picture producers and directors, Businesspeople, biographyPeople
Michael Eisner (1942-)Places
United StatesShowing 3 featured editions. View all 3 editions?
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Book Details
Edition Notes
Includes index.
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