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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
2012, University of Pennsylvania Press
in English
0812201442 9780812201444
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2
A novel marketplace: mass culture, the book trade, and postwar American fiction
2009, University of Pennsylvania Press
in English
0812242076 9780812242072
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Book Details
Table of Contents
Introduction : selling the novel in the age of mass culture. Constructing the postwar art novel : the making and marketing of The sheltering sky
The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture
Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit
From novel to blockbuster : Peyton Place and the narrative of cultural decline
1959 and beyond : mergers, acquisitions, and Norman Mailer
Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.
Edition Notes
Includes bibliographical references and index.
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Feedback?August 15, 2020 | Edited by ImportBot | import existing book |
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