Traditional standards used in litigation to deal with judicial ethics are not appropriate in the context of this alternative method of dispute resolution, that seeks a more flexible set of rules, opposed to the rigid norms surrounding the judicial system. Therefore, an alternative standard should be adopted to govern arbitral ethics. This standard ought to be responsive to the needs of the parties and take into account the particular ethics, usages and customs within this field, abandoning old paradigms used in traditional litigation, which do not fit well in this alternative method of dispute resolution.The search for an appropriate standard to assess the independence and impartiality of arbitrators in international commercial arbitration has become increasingly important, due to the increased number of claims against arbitrators based on suspicions of bias. Considering the particular features of the arbitral process, including party-autonomy, freedom of choice, and self-determination, this paper suggests that any rules attempting to deal with this issue need to be approached with a flexible view, in order to assure the integrity of the process without violating the governing principles of arbitration.