An edition of Accidental branding
(2008)
Accidental Branding
by David Vinjamuri
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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
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Previews available in: English
Subjects
Case studies, Serendipity, Branding (Marketing), Businesspeople, Biography, Entrepreneurship, Business, Nonfiction, Product managementPlaces
United States| Edition | Availability |
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1
Accidental branding: how ordinary people build extraordinary brands
2008, John Wiley & Sons, Inc.
in English
0470165065 9780470165065
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Libraries near you:
WorldCat
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2
Accidental Branding
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470282088 9780470282083
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Libraries near you:
WorldCat
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| August 20, 2020 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 28, 2019 | Edited by MARC Bot | import existing book |
| June 18, 2010 | Edited by ImportBot | add details from OverDrive |
| December 11, 2009 | Created by WorkBot | add works page |