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1
The future of competition: co-creating unique value with customers
2004, Harvard Business School Pub.
in English
1578519535 9781578519538
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Book Details
Table of Contents
The co-creation of value
Building blocks of co-creation
The co-creation experience
Experience innovation
Experience personalization
Experience networks
The market as a forum
Creating new strategic capital
Manager as consumer
Rapid knowledge creation
Strategy as discovery
Building new capabilities for the future
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Feedback?December 20, 2023 | Edited by ImportBot | import existing book |
January 22, 2010 | Edited by WorkBot | add more information to works |
December 11, 2009 | Created by WorkBot | add works page |