An edition of Defining, measuring, and managing brand equity (1988)

Defining, measuring, and managing brand equity

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Defining, measuring, and managing brand equit ...
Lance Leuthesser
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Last edited by MARC Bot
January 19, 2010 | History
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An edition of Defining, measuring, and managing brand equity (1988)

Defining, measuring, and managing brand equity

by

  • 0 Ratings
  • 8 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
32

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Subjects
Product management, Marketing

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Edition Availability
Cover of: Defining, measuring, and managing brand equity
Defining, measuring, and managing brand equity
1988, Marketing Science Institute
in English
Cover of: Defining, measuring and managing brand equity
Defining, measuring and managing brand equity: summary of a Marketing Science Institute conference held March 1-3, 1988 in Austin,Texas
1988, Marketing Science Institute
in English
Cover of: Defining, measuring, and managing brand equity
Defining, measuring, and managing brand equity
1988, Marketing Science Institute
in English
  • Not in Library
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Book Details

Edition Notes

Summary of a Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX.

"May 1988."

Published in
Cambridge, MA
Series
Report -- no. 88-104, Report (Marketing Science Institute) -- no. 88-104

The Physical Object

Pagination
32 leaves
Number of pages
32

ID Numbers

Open Library
OL52812451M
OCLC/WorldCat
18367687

Source records

marc_columbia MARC record

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History

Download catalog record: RDF / JSON
July 23, 2024 Edited by MARC Bot import new book
January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page