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Subjects
Product management, MarketingShowing 2 featured editions. View all 2 editions?
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Defining, measuring and managing brand equity: summary of a Marketing Science Institute conference held March 1-3, 1988 in Austin,Texas
1988, Marketing Science Institute
in English
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2 |
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Book Details
Published in
Cambridge, MA
Edition Notes
Summary of a Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX
"May 1988."
The Physical Object
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- Created September 12, 2008
- 2 revisions
December 15, 2009 | Edited by WorkBot | link works |
September 12, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record. |