Defining, measuring, and managing brand equity

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Defining, measuring, and managing brand equit ...
Lance Leuthesser
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Last edited by WorkBot
December 15, 2009 | History

Defining, measuring, and managing brand equity

  • 0 Ratings
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Publish Date
Language
English
Pages
32

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Book Details


Published in

Cambridge, MA

Edition Notes

Summary of a Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX

"May 1988."

Series
Report / Marketing Science Institute -- no. 88-104

The Physical Object

Pagination
32 leaves ;
Number of pages
32

ID Numbers

Open Library
OL14426438M

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 15, 2009 Edited by WorkBot link works
September 12, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record.