An edition of The hidden power of advertising (2001)

The hidden power of advertising

how low involvement processing influences the way we choose brands

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The hidden power of advertising
Robert Heath
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Last edited by Open Library Bot
December 4, 2010 | History
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An edition of The hidden power of advertising (2001)

The hidden power of advertising

how low involvement processing influences the way we choose brands

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Admap Publications
Language
English
Pages
124

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Subjects
Advertising, Brand choice, Brand name products, Psychological aspects, Psychological aspects of Advertising, Psychological aspects of Brand choice, Subliminal advertising

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Edition Availability
Cover of: The hidden power of advertising
The hidden power of advertising: how low involvement processing influences the way we choose brands
2001, Admap Publications
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (leaves 120-123).

Published in
Henley-on-Thames
Series
Admap monograph -- no. 7.

Classifications

Dewey Decimal Class
659.1314019

The Physical Object

Pagination
124 leaves :
Number of pages
124

ID Numbers

Open Library
OL21087166M
ISBN 10
1841160938
OCLC/WorldCat
47676416, 59488039
Library Thing
7008365
Goodreads
6871739

Source records

Oregon Libraries MARC record
amazon.com record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
January 18, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page