| Record ID | marc_oregon_summit_records/catalog_files/washs02192008.mrc_revrev.mrc:1606846705:1102 |
| Source | Oregon Libraries |
| Download Link | /show-records/marc_oregon_summit_records/catalog_files/washs02192008.mrc_revrev.mrc:1606846705:1102?format=raw |
LEADER: 01102cam a2200337Ia 4500
001 47676416
003 OCoLC
005 20021023183656.0
008 010725s2001 enka b 000 0 eng
015 $aGBA1-W3083
020 $a1841160938
040 $aUKM$cUKM$dOCLCQ$dOKS$dNTE
049 $aNTEA
082 04 $a659.1314019$221
090 $aHF5822$b.H4 2001
100 1 $aHeath, Robert.
245 14 $aThe hidden power of advertising :$bhow low involvement processing influences the way we choose brands /$cRobert Heath.
260 $aHenley-on-Thames :$bAdmap Publications,$c2001.
300 $a124 leaves :$bill. ;$c30 cm.
440 0 $aAdmap monograph ;$vno. 7.
504 $aIncludes bibliographical references (leaves 120-123).
650 0 $aAdvertising$xPsychological aspects.
650 0 $aBrand choice$xPsychological aspects.
650 0 $aAdvertising$xBrand name products.
650 0 $aSubliminal advertising.
907 $a.b2985121x$bwh $c-
902 $a070914
998 $b1$c021023$dm$ea$f-$g4
907 $a.b2985121x
907 $a.b2985121x
945 $lwhs $aHF5822$b.H4 2001