An edition of Social marketing (1989)

Social marketing

influencing behaviors for good

3rd ed.

by

  • ★★★★★ 5.0 (2 ratings)
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Social marketing
Philip Kotler, Philip Kotler
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  • ★★★★★ 5.0 (2 ratings)
  • 17 Want to read
  • 3 Currently reading
  • 2 Have read
Notes

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Last edited by ImportBot
January 2, 2011 | History
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An edition of Social marketing (1989)

Social marketing

influencing behaviors for good

3rd ed.

by

  • ★★★★★ 5.0 (2 ratings)
  • 17 Want to read
  • 3 Currently reading
  • 2 Have read

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Publish Date
Publisher
Sage Publications
Language
English
Pages
444

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Previews available in: English

Subjects

Social marketing Behavior modification Marketing Marketing social Soziomarketing Campagnes publicitaires Gedragsverandering Social Change Behavior Therapy Aspect social Opinion publique Werbekampagne Associations sans but lucratif Sozialverhalten Marketing of Health Services
Edition Availability
Cover of: Social marketing
Social marketing: influencing behaviors for good
2008, Sage Publications
in English - 3rd ed.
Cover of: Social marketing
Social marketing: influencing behaviors for good
2008, Sage Publications
in English - 3rd ed.
Cover of: Social marketing
Social marketing: strategies for changing public behavior
1989, Free Press, Collier Macmillan
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 403-427) and indexes.

Published in
Los Angeles

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5414 .K67 2008

The Physical Object

Pagination
xii, 444 p. :
Number of pages
444

Edition Identifiers

Open Library
OL18499985M
ISBN 10
1412956471
ISBN 13
9781412956475
LCCN
2007039239
LibraryThing
5440384
Goodreads
1578857

Work Identifiers

Work ID
OL1807510W

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