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The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
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Subjects
Clothing trade, Fashion, History, Europe, history, Fashion, history, Europe, social conditionsPlaces
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1
European Fashion: The Creation of a Global Industry
2020, Manchester University Press
in English
1526153645 9781526153647
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3
European Fashion: The Creation of a Global Industry
2018, Manchester University Press
in English
1526122111 9781526122117
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