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"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.
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Showing 5 featured editions. View all 5 editions?
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1
Five Stars: The Communication Secrets to Get from Good to Great
Jul 23, 2019, St. Martin's Griffin
paperback
1250181259 9781250181251
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2
Five Stars: The Communication Secrets to Get From Good to Great
Jun 13, 2019, Pan
paperback
1509896783 9781509896783
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3
Five Stars: The Communication Secrets to Get from Good to Great
Jun 05, 2018, Macmillan Audio
preloaded digital audio player
1250307066 9781250307064
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4
Five stars: the communication secrets to get from good to great
2018, St. Martin's Press
in English
- First U.S. edition. First international edtion.
1250155134 9781250155139
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5
Five Stars: The Communication Secrets to Get from Good to Great
Jun 05, 2018, Macmillan Audio
audio cd
142729707X 9781427297075
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Book Details
Table of Contents
Introduction: Rise up!
Part one. Why great communicators are irreplaceable
Poetry, power, and moonshots
Winning the war of ideas
Aristotle was right and neuroscience proves it
The human capacity to dream big
Part two. Who's earned five stars
The scientists
The entrepreneurs
The professionals
The leaders
The TED stars
Part three. How to get from good to great
The Pathos Principle
The three-act storytelling structure
Deliver the big picture
Smart words make the grade
How to give your ideas "verbal beauty"
Leonardo, Picasso, and you
Conquer the fear that holds you back
Conclusion: Find the tune that makes your heart sing.
Edition Notes
Includes bibliographical references (pages 223-235) and index.
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- Created May 24, 2019
- 8 revisions
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March 7, 2023 | Edited by MARC Bot | import existing book |
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May 24, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |