"Wild Science investigates the world-wide boom in "health culture." While self-help health books and medical dramas are popular around the globe, we are bombarded with news reports and images of DNA and cloning, the fight against AIDS, cancer and depression. With popular culture the principal means by which the non-scientific community understands illness, health and science, what are the implications of this for national health policies and for what gets funding for research?".

"Wild Science argues that science is an everyday practice bound in values and institutions, and calls for a responsible engagement with the public cultures of science and health."--BOOK JACKET.