Brand NFL
Making and Selling America's Favorite Sport (Caravan Book)
by Michael Oriard
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Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?
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Brand NFL: making and selling America's favorite sport
2007, University of North Carolina Press
in English
0807831425 9780807831427
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Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)
July 19, 2007, The University of North Carolina Press, University of North Carolina Press
Hardcover
in English
0807831425 9780807831427
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- Created April 30, 2008
- 16 revisions
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| March 8, 2023 | Edited by MARC Bot | import existing book |
| December 17, 2020 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |