Brand NFL
making and selling America's favorite sport
by Michael Oriard
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Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?
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Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)
July 19, 2007, The University of North Carolina Press, University of North Carolina Press
Hardcover
in English
0807831425 9780807831427
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Brand NFL: making and selling America's favorite sport
2007, University of North Carolina Press
in English
0807831425 9780807831427
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Libraries near you:
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Includes bibliographical references and index.
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- Created September 27, 2008
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| August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| December 15, 2009 | Edited by WorkBot | link works |
| June 10, 2009 | Edited by ImportBot | Found a matching record from Ithaca College Library . |
| September 27, 2008 | Created by ImportBot | Imported from Library of Congress MARC record. |