An edition of The dynamics of persuasion
(1993)
The dynamics of persuasion
communication and attitudes in the 21st century
4th ed.
by Richard M. Perloff
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| Edition | Availability |
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1
Dynamics of Persuasion: Communication and Attitudes in the 21st Century
2013, Taylor & Francis Group
in English
0415507421 9780415507424
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The dynamics of persuasion: communication and attitudes in the 21st century
2010, Routledge
in English
- 4th ed.
0415805678 9780415805674
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Book Details
Table of Contents
Foundations
Introduction to persuasion
Attitudes: definition and structure
Attitudes: functions and consequences
Attitude measurement
Changing attitudes and behavior
Processing persuasive communications
"Who says it": source factors in persuasion
Message factors
Personality and persuasion
Cognitive dissonance theory
Interpersonal persuasion
Persuasion in American society
Advertising
Communication campaigns.
Edition Notes
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Includes bibliographical references and indexes.
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- Created November 19, 2010
- 7 revisions
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| December 5, 2022 | Edited by ImportBot | import existing book |
| November 15, 2022 | Edited by ImportBot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| November 19, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |