| Record ID | marc_nuls/NULS_PHC_180925.mrc:56574695:2061 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:56574695:2061?format=raw |
LEADER: 02061cam 2200445 a 4500
001 9920105520001661
005 20150423124439.0
008 091005s2010 nyua b 001 0 eng
010 $a 2009041035
020 $a9780415805674 (hbk)
020 $a0415805678 (hbk)
020 $a9780415805681 (pbk)
020 $a0415805686 (pbk)
020 $a9780203870327 (ebk)
020 $a0203870328 (ebk)
035 $a(CSdNU)u401868-01national_inst
035 $a(OCoLC)419794669
035 $a(OCoLC)419794669
035 $a(OCoLC)419794669
040 $aDLC$cDLC$dYDX
049 $aCNUM
050 00 $aBF637.P4$bP39 2010
082 00 $a153.8/52$222
100 1 $aPerloff, Richard M.
245 14 $aThe dynamics of persuasion :$bcommunication and attitudes in the 21st century /$cRichard M. Perloff.
250 $a4th ed.
260 $aNew York :$bRoutledge,$c2010.
300 $axvi, 425 p. :$bill ;$c24 cm.
490 1 $aCommunication series. Communication theory and methodology
500 $aPrevious ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
504 $aIncludes bibliographical references and indexes.
505 0 $aFoundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
650 0 $aPersuasion (Psychology)
650 0 $aMass media$xPsychological aspects.
650 0 $aAttitude change.
830 0 $aCommunication series.$pCommunication theory and methodology.
947 $fCOLS-PSY$hCIRCSTACKS$p$56.95$q1
949 $aBF637.P4 P39 2010$i31786102618979
994 $a92$bCNU
999 $aBF 637 .P4 P39 2010$wLC$c1$i31786102618979$d10/2/2013$e10/2/2013 $kCHECKEDOUT$lCIRCSTACKS$mNULS$n7$q1$rM$sY$tBOOK$u4/30/2010