An edition of Marketing and football (2007)

Marketing and football

an international perspective

1st ed

by and

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Cover of: Marketing and football by edited by Michel Desbordes
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Last edited by ImportBot
May 4, 2023 | History
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An edition of Marketing and football (2007)

Marketing and football

an international perspective

1st ed

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Butterworth-Heinemann
Language
English
Pages
518

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Previews available in: English

Subjects
Marketing, Cross-cultural studies, Soccer, Football, Sports, marketing, Social aspects

Showing 8 featured editions. View all 8 editions?

Edition Availability
Cover of: Marketing and Football
Marketing and Football
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Marketing and Football
Marketing and Football
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Marketing and Football
Marketing and Football
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Marketing and Football
Marketing and Football
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Marketing and Football
Marketing and Football
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Marketing and Football
Marketing and Football
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Marketing and Football
Marketing and Football
2012, Routledge
in English
Libraries near you: WorldCat
Cover of: Marketing and football
Marketing and football: an international perspective
2007, Butterworth-Heinemann
in English - 1st ed
  • Not in Library
Libraries near you: WorldCat

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Book Details

Published in

Amsterdam, Boston

Table of Contents

pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt
2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg
B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes
4. Co-marketing : a new challenge for football managers / Sergio Cherubini
5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi
6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel
7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente
C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos
9. Marketing football in the Republic of Ireland / Anne Bourke
10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen
pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi
12. Football business in Japan / Yoshinori Okubo
13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel
14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird
15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu
16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar
17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang

Edition Notes

Includes bibliographical references and index

Series
Sports marketing series
Genre
Cross-cultural studies

Classifications

Library of Congress
GV943.9.S64 M37 2007, GV943.3

The Physical Object

Pagination
xxvi, 518 p. :
Number of pages
518

ID Numbers

Open Library
OL17220456M
Internet Archive
marketingfootbal00desb
ISBN 10
0750682043
ISBN 13
9780750682046
LCCN
2006931692
OCLC/WorldCat
874367747, 474962088
Library Thing
9151201
Goodreads
985222

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
May 4, 2023 Edited by ImportBot import existing book
December 16, 2022 Edited by MARC Bot import existing book
December 15, 2022 Edited by MARC Bot import existing book
December 17, 2020 Edited by MARC Bot import existing book
September 28, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record.