An edition of Social selling (2016)

Social selling

techniques to influence buyers and changemakers

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Cover of: Social selling by Tim Hughes
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Last edited by Scott365Bot
March 27, 2024 | History
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An edition of Social selling (2016)

Social selling

techniques to influence buyers and changemakers

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples"--

Publish Date
Publisher
Kogan Page
Language
English
Pages
194

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Previews available in: English

Subjects
Social media, Selling, Internet marketing, Sales management, Social aspects, Customer relations, Marketing, social aspects

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Edition Availability
Cover of: Social selling
Social selling: techniques to influence buyers and changemakers
2016, Kogan Page
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction to social selling
Community and tribalism. The importance of owning your community ; Building your community ; What community is not ; Summary ; Bonus material
Your identity within social networks. LinkedIn ; Twitter ; Summary
Talking to strangers. 'Networking in real life' example ; Listening ; Social graph ; Researching ; Talking ; Summary
Controlling influence. What is influence? ; Your celebrity ; YouTubers ; The structure of influence ; How do you create loved-up influencers? ; Control and trust ; Modelling ; Summary
The mechanics of traditional sales. A quick word about technology adoption curves ; The mechanics of networking ; The mechanics of social networks ; Summary
Moving from an analogue to a social mindset. So what do you listen for? ; Signals
what are they? ; What is your own brand DNA online? ; How do you find content? ; The 4-1-1 rule ; Online and offline community ; Social selling best practice ; Summary ; Bonus material
Selling the idea of social selling and measuring success. The opportunity ; Common objections and how you get around them ; How to position social selling with your executive team ; Return on investment (ROI) and criteria for success ; Different types of metrics ; Finally, some questions you should be asking yourself ; Summary ; Bonus material
How to use technology to your advantage. Research ; Tools that automate and schedule ; Content curation ; Content creation ; Measuring influence and amplification ; Summary
Digital maturity. Social media is all about trust ; Social selling maturity ; How to implement a social selling change programme ; Optimization ; Social initiatives ; Summary
Five steps to getting you started. The Changemaker Method ; Getting started ; Step 1: Setting up shop ; Step 2: Learning to listen ; Step 3: Building authority and influence ; Step 4: Optimizing ; Step 5: Enhancing collaboration ; Summary.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.85
Library of Congress
HF5438.25 .H8656 2016, HF5415

The Physical Object

Pagination
vii, 194 pages
Number of pages
194

ID Numbers

Open Library
OL27225766M
Internet Archive
socialsellingtec0000hugh
ISBN 10
0749478012
ISBN 13
9780749478018
LCCN
2016016198
OCLC/WorldCat
950751098

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
ISBNdb

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 27, 2024 Edited by Scott365Bot Linking back to Internet Archive.
December 19, 2023 Edited by ImportBot import existing book
October 11, 2020 Edited by ImportBot import existing book
August 5, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record