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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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Previews available in: English
Subjects
Art, Nonfiction, Sociology, Aesthetics, Aesthetics, modern, 21st centuryShowing 10 featured editions. View all 10 editions?
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First Sentence
"People don't generally go to Selkirk, New York, to look for the future."
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- Created April 29, 2008
- 8 revisions
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December 25, 2021 | Edited by ImportBot | import existing book |
November 18, 2018 | Edited by MARC Bot | import existing book |
August 4, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |