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"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant.
These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.".
"Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.
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Previews available in: English
Subjects
Contagion (Social psychology), Business, Causation, nyt:paperback_business_books=2012-02-25, Nonfiction, Social psychology, Context effects (Psychology), New York Times bestseller, Causality, Erfolg, Produkt, Psychologie sociale, Effets de contexte (Psychologie), Contagion sociale, Public opinion, Causalité, Social adjustment, Sociale processen, Vernieuwing, Contexte (psychologie), Large type books, BUSINESS & ECONOMICS, PSYCHOLOGY, Social Behavior, Diffusion of Innovation, Leadership, Marketing, Group Processes, Psychology, social, Hm1033 .g53 2002, Hm 1033 g543t 2002, 302Showing 4 featured editions. View all 20 editions?
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1
The tipping point: how little things can make a big difference
2000, Little, Brown
in English
- 1st ed.
0316316962 9780316316965
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WorldCat
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2
The tipping point: how little things can make a big difference
2000, Little, Brown
0316346624 9780316346627
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zzzz
Libraries near you:
WorldCat
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3
The Tipping Point: How Little Things Can Make a Big Difference
February 2000, Little, Brown and Company
Hardcover
in English
0316316962 9780316316965
|
aaaa
Libraries near you:
WorldCat
|
4
The tipping point: how little things can make a big difference
2000, Little, Brown
in English
- 1st ed.
0316316962 9780316316965
|
zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis."
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- Created April 30, 2008
- 10 revisions
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April 26, 2021 | Edited by AgentSapphire | Added new cover |
April 26, 2021 | Edited by AgentSapphire | Update covers |
July 29, 2014 | Edited by ImportBot | import new book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |