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Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a well-researched discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity. The book is extremely timely, as these issues are being hotly debated in most parts of the world. - Back cover.
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Showing 6 featured editions. View all 6 editions?
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1
Advertising to Children on TV: Content, Impact and Regulation
August 5, 2005, Lawrence Erlbaum Associates
Paperback
in English
- 1 edition
080585830X 9780805858303
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2
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
113562626X 9781135626266
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3
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1135626286 9781135626280
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4
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1135626316 9781135626310
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5
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1135626308 9781135626303
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6
Advertising to Children on TV: Content, Impact, and Regulation
2004, Taylor & Francis Group
in English
1410611248 9781410611246
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Book Details
Table of Contents
The issues about television advertising to children
The nature of advertising to children
Children's early understanding of television advertisements
Advanced understanding of advertising
Theoretical approaches to studying children's understanding of advertisements
Advertising impact : knowledge, attitudes, and values
Advertising influence : choice and consumption
The incidental influence of advertising
Advertising regulation and research
Concluding comments
Edition Notes
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- Created April 30, 2008
- 7 revisions
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October 12, 2020 | Edited by ImportBot | import existing book |
August 14, 2020 | Edited by ImportBot | import existing book |
April 24, 2018 | Edited by Bryan Tyson | Edited without comment. |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |