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From the trend guru who helped turn Target into Tar-zhayAccording to Robyn Waters, it's a myth that trends can only be spotted early by uberhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Target's former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve.The Trendmaster's Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their customers want next. It's a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen."Anyone can use the tools in The Trendmaster's Guide to become more aware of the world around them. Even if you weren't born with a trendspotting bone in your body, you don't have to be a follower forever. No one these days can afford to just be catching on when others are already moving on.Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you've ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there's hope. You too can become a trendmaster.
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Previews available in: English
Subjects
Business, Nonfiction, Sociology, Marketing, Customer services, Sales forecasting, Business forecasting, Fads, DesignShowing 3 featured editions. View all 3 editions?
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1
The Trendmaster's Guide
2009, Penguin USA, Inc.
Electronic resource
in English
1101008768 9781101008768
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2
The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
June 2, 2005, Portfolio Hardcover
Hardcover
in English
1591840910 9781591840916
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3
The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
2005-06-02, Portfolio Hardcover
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- Created April 30, 2008
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