An edition of The Deviant's Advantage
The Deviant's Advantage
How to Use Fringe Ideas to Create Mass Markets
by Ryan Mathews and Watts Wacker
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Subjects
Marketing - Product Management, New products, Marketing, New Product Development, Sales & Selling - Techniques, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - Research, Marketing - General, Business & Economics / General, Originality, Business forecasting, Economic aspectsShowing 1 featured edition. View all 0 editions?
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1
The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
March 23, 2004, Three Rivers Press
Paperback
in English
1400050006 9781400050000
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Book Details
First Sentence
"Mad isn't the only deviant to find its way to the center of Social Convention."
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- Created April 29, 2008
- 8 revisions
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| March 11, 2012 | Edited by ImportBot | import new book |
| December 15, 2011 | Edited by ImportBot | import new book |
| April 28, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |