An edition of The new marketing paradigm (1996)

The New Marketing Paradigm

Integrated Marketing Communications

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Cover of: The New Marketing Paradigm by Don E. Schultz, Stanley Tannenbaum, Robert F. Lauterborn
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Last edited by ImportBot
March 16, 2012 | History
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An edition of The new marketing paradigm (1996)

The New Marketing Paradigm

Integrated Marketing Communications

1 edition
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
McGraw-Hill
Language
English
Pages
240

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Previews available in: English

Subjects
Communication in marketing

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Edition Availability
Cover of: The New Marketing Paradigm
The New Marketing Paradigm: Integrated Marketing Communications
November 11, 1996, McGraw-Hill
Paperback in English - 1 edition
Libraries near you: WorldCat

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Book Details

First Sentence

"Peter Drucker makes the point that "Innovation begins with abandonment."

The Physical Object

Format
Paperback
Number of pages
240
Dimensions
8.7 x 5.9 x 0.4 inches
Weight
13.1 ounces

ID Numbers

Open Library
OL8243098M
Internet Archive
newmarketingpara00schu
ISBN 10
0844234524
ISBN 13
9780844234526
Library Thing
961930
Goodreads
1721967

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 16, 2012 Edited by ImportBot import new book
November 23, 2011 Edited by ImportBot import new book
August 9, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 29, 2008 Created by an anonymous user Imported from amazon.com record.