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Sports Illustrated magazine is one of the great publishing success stories of the past 50 years - a pop-culture phenomenon generating profits of more than $1 billion since 1984. But if its success seems inevitable in retrospect, you don't know the whole story.
The Franchise: A History of Sports Illustrated Magazine is the first book to tell the story, documenting the development of one of the most fascinating and dominant franchises in all of American sports, from its obscure beginnings to its present day prominence. Filled with never-before-told inside stories about the sport of magazine publishing and its most charismatic and powerful players - it is a book for anyone who cares about sports, good writing, and the high-stakes world of the media business.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
The Franchise: A History of Sports Illustrated Magazine
October 1998, Hyperion Books (Adult Trd Pap)
Paperback
in English
- Illustrate edition
078688357X 9780786883578
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2
The franchise: a history of Sports illustrated magazine
1997, Hyperion
in English
- 1st ed.
0786862165 9780786862160
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- Created April 29, 2008
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June 8, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
August 9, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |