How to Market Books
by Alison Baverstock
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How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
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Previews available in: English
Subjects
Booksellers and bookselling, Business, Nonfiction, Periodicals, Marketing, Books, Selling, Book industries and trade, Publishers and publishing, Books, marketing, Publishers and publishing, great britain, Internet marketing, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE, Media StudiesPlaces
Great BritainShowing 4 featured editions. View all 14 editions?
| Edition | Availability |
|---|---|
1
How to Market Books
2008, Kogan Page Publishers
Electronic resource
in English
0749453540 9780749453541
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2
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
March 1, 2008, Kogan Page
Paperback
in English
- 4th ed. edition
0749450207 9780749450205
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WorldCat
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3
How to Market Books
December 1, 1999, Kogan Page Ltd, Kogan Page
Paperback
- 3Rev Ed edition
0749431059 9780749431051
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WorldCat
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4
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History
- Created April 29, 2008
- 10 revisions
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| February 22, 2023 | Edited by ImportBot | import existing book |
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| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |