“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Previews available in: English
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Showing 11 featured editions. View all 76 editions?
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Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
0130648531 9780130648532
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Principles of marketing
1991, Prentice Hall
in English
- 5th annotated instructor's ed.
0137216149 9780137216147
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Principles of marketing
1989, Prentice Hall
in English
- 4th ed., annotated instructor's ed. / George Franke.
0137061293 9780137061297
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Principles of marketing
1983, Prentice-Hall Canada
in English
- Canadian ed. --
013709311X 9780137093113
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Book Details
Edition Notes
Includes bibliographical references and index.
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Community Reviews (2)
Enjoyability 1
Exciting
100%
Difficulty 1
Intermediate
100%
Breadth 1
Focused
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Comprehensive
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Style 1
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Wikipedia citation
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{{cite book|author1=Philip Kotler |author2=Gary Armstrong |author3=John Saunders undifferentiated |author4=Veronica Wong |author5=Peggy H. Cunningham |author6=Valerie Trifts |date=1996 |orig-date=1980 |title=Principles of marketing |url=https://archive.org/details/principlesofmark00kotl_1 |publication-place=Englewood Cliffs, N.J |publisher=Prentice Hall |isbn=0-13-190208-3 |lccn=95032226 |ol=796334M}}