An edition of Techno-Ready Marketing
Techno-Ready Marketing
How and Why Your Customers Adopt Technology
by A. Parasuraman and Charles L. Colby
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Previews available in: English
Subjects
Business & Management, Internet, Management & management techniques, Sales & marketing, Information Technology, Customer Service, Marketing, Business & Economics, Business / Economics / Finance, Technological innovations, Business/Economics, Marketing - General, Management, E-Commerce - General, Business & Economics / GeneralShowing 1 featured edition. View all 0 editions?
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
April 17, 2001, Free Press
Hardcover
in English
0684864940 9780684864945
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Book Details
First Sentence
"In an environment transformed by technological change, the best technology solution does not guarantee market success."
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History
- Created April 16, 2010
- 7 revisions
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| July 26, 2012 | Edited by ImportBot | import new book |
| April 9, 2012 | Edited by ImportBot | import new book |
| August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |