A. Parasuraman

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Marketing research

by A. Parasuraman
First published in 1986 — 7 editions
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Techno-Ready Marketing: How and Why Your Customers Adopt Technology

by A. Parasuraman First published in 2001 — 3 editions

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Servqual, a multiple-item scale for measuring customer perceptions of service quality

by A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry First published in 1986 — 3 editions

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SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality

by A. Parasuraman First published in 1986 — 2 editions

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A conceptual model of service quality and its implications for future research..

by A. Parasuraman First published in 1985 — 1 edition

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I/M Marketing Research

by A. Parasuraman First published in 1986 — 1 edition

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Marketing Research

by A. Parasuraman First published in 2006 — 1 edition

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Marketing Research With Webcard And S P S S Cd-rom

by A. Parasuraman First published in 2003 — 1 edition

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Moving forward in service quality research: measuring different customer-expectation levels, comparing alternativescales and examining the performance-behavioral intentions link

by A. Parasuraman First published in 1994 — 1 edition

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Spss Software: Used with ...Parasuraman-Marketing Research

by A. Parasuraman First published in 2006 — 1 edition

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Marketing Research

by A. Parasuraman, Dhruv Grewal, and R. Krishnan First published in 2006 — 1 edition

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An Empirical examination of relationships in an extended service quality model

by A. Parasuraman First published in 1990 — 1 edition

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Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

by A. Parasuraman First published in 1990 — 1 edition

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A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

by A. Parasuraman First published in 1984 — 1 edition

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The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)

by A. Parasuraman First published in 1991 — 1 edition

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Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature

by A. Parasuraman First published in 2005 — 1 edition

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OLID: OL890821A

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Created April 1, 2008
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August 23, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

A. Parasuraman

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