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Last edited by RenameBot
August 23, 2008 | History
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A. Parasuraman

15 works Add another?

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  • Cover of: Marketing research

    First published in 1986 7 editions in 1 language — 3 previewable Cover of edition marketingresearc0000para_z4a6 Cover of edition marketingresearc00para
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  • Cover of: Techno-Ready Marketing: How and Why Your Customers Adopt Technology

    First published in 2001 3 editions in 1 language
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  • Cover of: Servqual, a multiple-item scale for measuring customer perceptions of service quality

    First published in 1986 3 editions in 1 language
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  • Cover of: SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality

    First published in 1986 2 editions in 1 language
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  • Cover of: Marketing Research

    First published in 2006 1 edition in 1 language
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  • Cover of: A conceptual model of service quality and its implications for future research..

    First published in 1985 1 edition in 1 language
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  • Cover of: I/M Marketing Research

    First published in 1986 1 edition in 1 language
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  • Cover of: Marketing Research

    First published in 2006 1 edition in 1 language
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  • Cover of: Marketing Research With Webcard And S P S S Cd-rom

    First published in 2003 1 edition in 1 language
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  • Cover of: Moving forward in service quality research: measuring different customer-expectation levels, comparing alternativescales and examining the performance-behavioral intentions link

    First published in 1994 1 edition in 1 language
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  • Cover of: Spss Software: Used with ...Parasuraman-Marketing Research

    First published in 2006 1 edition in 1 language
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  • Cover of: Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature

    First published in 2005 1 edition in 1 language
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  • Cover of: Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

    First published in 1990 1 edition in 1 language
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  • Cover of: A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

    First published in 1984 1 edition
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  • Cover of: The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)

    First published in 1991 1 edition
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Subjects
Marketing research, Marketing, Customer service, Customer services, Management, Research, Technological innovations

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ID Numbers

  • OLID: OL890821A

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History

Download catalog record: RDF / JSON
August 23, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import