Cover of: Techno-Ready Marketing  | A. Parasuraman, Charles L. Colby
Preview

Buy this book

Last edited by ImportBot
July 26, 2012 | History
An edition of Techno-ready marketing (2001)

Techno-Ready Marketing

How and Why Your Customers Adopt Technology
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition published in by Free Press

Written in English

240 pages

This edition doesn't have a description yet. Can you add one?

Previews available in: English

Edition Availability
Cover of: Techno-Ready Marketing
Techno-Ready Marketing : How and Why Your Customers Adopt Technology
April 17, 2001, Free Press
Hardcover in English

Add another edition?

Techno-ready marketing First published in 2001



First Sentence

"In an environment transformed by technological change, the best technology solution does not guarantee market success."

The Physical Object

Format
Hardcover
Number of pages
240
Dimensions
8.7 x 6 x 0.9 inches
Weight
14.9 ounces

ID Numbers

Open Library
OL7722651M
Internet Archive
technoreadymarke00para
ISBN 10
0684864940
ISBN 13
9780684864945
Library Thing
1090924
Goodreads
1480530

Lists containing this Book

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 26, 2012 Edited by ImportBot import new book
April 9, 2012 Edited by ImportBot import new book
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 29, 2008 Created by an anonymous user Imported from amazon.com record.