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Previews available in: English
Subjects
Marketing, Technological innovations, ManagementShowing 1 featured edition. View all 1 editions?
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1
Techno-Ready Marketing : How and Why Your Customers Adopt Technology
April 17, 2001, Free Press
Hardcover
in English
0684864940 9780684864945
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Book Details
First Sentence
"In an environment transformed by technological change, the best technology solution does not guarantee market success."
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- Created April 29, 2008
- 7 revisions
July 26, 2012 | Edited by ImportBot | import new book |
April 9, 2012 | Edited by ImportBot | import new book |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |